For product and service based businesses and organisations ensuring changing the customer experience is a great place to start the digital transformation. There has been a shift in the way customers want to interact with your business, and it’s up to you to keep pace. They want everything faster, easier, more personalised—and there is little room or patience for glitches or delays on their journey from awareness all the way through to purchasing decisions. How future proof are your customer relationships?
Can your customers still browse your product/services without touching?
Can buyers receive your products/services without meeting you physically?
Can you receive money from your customers online?
If you answered no to any of the above questions, think about how embracing technology can help create ease not only for your customers to interact with your products and services, but also for you to be able to receive payments without any hassle. A strong online presence positively influences customer decision making whether it be via social media marketing or your website. Additionally, setting up the right backend systems to encourage online payments and e-commerce uplevels the customer experience by making purchases one click away.