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Why Guerilla Marketing Is The Perfect Tactic For Marketing On A Small Budget

By Georgina Terry

If you’re a business owner who wants to market effectively with a small budget, guerrilla marketing could be a great strategy for you to use to stand out among the crowd. 

Guerrilla Marketing is a term that might invoke images of warfare and combative communication, but it was coined by Jay Conrad Levinson in the early 1980s to refer to an unconventional form of marketing that involves that unexpected element of surprise. 

At its core, guerilla marketing is perfect for small business owners because it uses low-cost strategies to make a high-impact impression on the audience. These low-cost strategies give the business owner with a limited budget the opportunity to make the most out of their budget while obtaining maximum exposure for their products and services.

So how exactly does Guerrilla Marketing work? Let’s look at two popular (and budget friendly!) guerrilla marketing examples in action to better understand exactly what it is and how it can work for your business.

Creative Business Cards

Business cards are still a great way to build awareness and visibility for your business, and you can take it a step further by designing business cards that generate conversation when you hand them out at your next networking event!

The design of your card is your opportunity to reflect the mission of your business and here is where you can use guerrilla marketing to make a lasting impression. Here’s a few examples of attention grabbing business cards:

Creative Business Cards

Business cards are still a great way to build awareness and visibility for your business, and you can take it a step further by designing business cards that generate conversation when you hand them out at your next networking event!

The design of your card is your opportunity to reflect the mission of your business and here is where you can use guerrilla marketing to make a lasting impression. Here’s a few examples of attention grabbing business cards:

Funny Signage

Another guerrilla marketing tactic that has really taken off with small businesses over the last few years is using signage in a fun way to grab the attention of passersby.

Bakeries, cafes, and boutiques, to name a few, use signs to draw attention to their offers daily. It doesn’t cost a lot to use a chalkboard on the sidewalk outside of your business to share a joke or motivational message that will surely catch people’s attention as they carry out their day-to-day activities. Take a look at these examples to get a better idea of how it works:

Funny Signage

Another guerrilla marketing tactic that has really taken off with small businesses over the last few years is using signage in a fun way to grab the attention of passersby.

Bakeries, cafes, and boutiques, to name a few, use signs to draw attention to their offers daily. It doesn’t cost a lot to use a chalkboard on the sidewalk outside of your business to share a joke or motivational message that will surely catch people’s attention as they carry out their day-to-day activities. Take a look at these examples to get a better idea of how it works:

Creatively designing business cards and signage are two examples of how simple and effective guerrilla marketing tactics can be when done right. With a heavy focus on originality and creativity, guerrilla marketing helps small businesses maximise their marketing goals for less!

Cost-effective advertising isn’t the only benefit of guerrilla marketing for small businesses. Let’s break down a few other ways it can be beneficial for you as a small business owner.

Benefits of Guerrilla Marketing

You Use What Already Exists

The key to guerrilla marketing is using what already exists in the consumer’s environment in new and exciting ways, which adds to that element of surprise. Overall, creativity and imagination plays a bigger role than budget when it comes to guerrilla marketing.

Your Business Grows with Word of Mouth

As a marketing strategy for small businesses, guerrilla marketing is a great way to build brand awareness. The more creative and out of the box your campaign is, the more likely it is to gain traction by word of mouth! Just think about if you experienced a sudden flash mob on your way to work. You’d most likely tell everyone about the strange thing that happened and what was the reason behind it!

Opportunity to Go Viral

Added to the fact that when your marketing is delivered well, people will talk about your campaign, they will also take pictures and share your campaign. By leaving a lasting impression on your audience, you increase the likelihood that your brand will be recognised across the world, thanks to people sharing your campaign all over the Internet on social media platforms like Facebook, Twitter, and Instagram.

Build Partnerships

Day-to-day life is an important element that increases the effectiveness of guerrilla marketing. A partnership with another small business owner is a win-win situation for both parties involved. For example, if you are an artist looking to reach a wider audience, donating a few pieces of your work to a local cafe would be a perfect way to partner with another business. As people stop in to grab their morning coffee or spend the afternoon getting some work done, they are greeted with your unique pieces. If a customer sees and likes the artwork, staff can pass on your creative business card and then you can work out the details with the customer. In some cases, the cafe can even sell the piece on your behalf!

Collaborating with another business not only ensures maximum effectiveness, but it also gives your business the unique opportunity to hone in on your ideal client by working with partners who have the same target market. 

Guerrilla marketing is great for businesses that want to make a lasting impression.  Much like with traditional marketing tools, you can increase brand awareness and reach your ideal client in exciting new ways. It is an effective marketing strategy any business can implement to reach a highly targeted audience and distinguish themselves from the competition using creativity and originality to stand out from the crowd of competitors.

Want More Guidance on Effectively Using guerrilla Marketing To Gain Maximum Exposure for Your Business? Grab your FREE 200 Weapons of Guerrilla Marketing Guide 

 

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