If you’re a business owner who wants to market effectively with a small budget, guerrilla marketing could be a great strategy for you to use to stand out among the crowd.
Guerrilla Marketing is a term that might invoke images of warfare and combative communication, but it was coined by Jay Conrad Levinson in the early 1980s to refer to an unconventional form of marketing that involves that unexpected element of surprise.
At its core, guerilla marketing is perfect for small business owners because it uses low-cost strategies to make a high-impact impression on the audience. These low-cost strategies give the business owner with a limited budget the opportunity to make the most out of their budget while obtaining maximum exposure for their products and services.
So how exactly does Guerrilla Marketing work? Let’s look at two popular (and budget friendly!) guerrilla marketing examples in action to better understand exactly what it is and how it can work for your business.