By having your website, the content you post is controlled by you. All information is stored on your site! If you have a free gift offer on your site that asks for visitors’ contact details (strongly recommended), then you now have control over when and what content can be sent.
Using various digital tools on your website e.g Google Analytics, Client Relationship Management (CRM) software etc is a great way to see the behaviour of potential buyers, develop relationships, monitor important data and finally, create personalised campaigns to increase sales!
Having a website also brings credibility to your business, rather than just having social media pages
If you also use Search Engine Optimisation (SEO), you can be on the first search page in Google, when browsers are looking for content or products/services related to your business.
Also make it easier for buyers to purchase from you – one way is to have an e-commerce enabled website.
Think of a potential buyer who wants to make a purchase. Imagine him/her surfing the internet and visiting your website, selecting the product/service he/she is interested in,and clicking on the “Buy” button entering their payment details and money automatically appears in your bank account and of course they receive the product/service.
Having an ecommerce enabled website allows your marketing to be smoothly linked to sales!