As an entrepreneur, when you create S.M.A.R.T business goals you have a much clearer picture of what you want to achieve and by when.
To find out how to create S.M.A.R.T business goals read: The Importance of Setting Meaningful Goals For Your Business.
Setting SMART goals is extremely important, but that is not all you need to do, in order to be successful.
Example: SMART Goal “I want to grow my email list by 10 people per week from 1st October 20xx – December 20xx.”
Once your goals have been defined, you need to track your progress against them. You need data, so you know if what you are doing is working and if you are on track.
Data is the key to understanding anything. From science to sales, data drives decisions. One of the best ways to gather data is to track and measure your progress.
Reviewing the data allows you to make tweaks and better decisions as you move forward.
Anything can be tracked – time, preferences, usages – anything. The key is to know what to track, for how long, and what to do with the data when it is collected.